Company News

Bissell Buys Woolite from Playtex Products

Author Image

By: TOM BRANNA

Editor

Bissell Homecare, Inc., Grand Rapids, MI, has entered into an agreement to purchase the Woolite Rug and Upholstery business from Playtex Products, Inc. The deal is expected to close in the fourth quarter of 2004. “This strategic acquisition strengthens our leadership position in the carpet and upholstery cleaning category and proves once again ‘we mean clean,’” said Jim Krzeminski, senior vice president of product development, sales and marketing for Bissell....

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters